Sealife

For years I struggled. My dog training business wasn’t making as much money as I had hoped. After a year-and-a-half of struggle, a mentor taught me The Formula that you’ll learn in this book. It’s the playbook for aspiring dog trainers who want to avoid the common pitfalls before entering the industry and for current dog trainers who are struggling to make ends meet. As you’ll see, it’s simple in nature but requires you to be diligent about following the process for the long-term if you want to see long-term lasting results in your income. The Formula teaches five principles.

Does your dog really love you? Or, like many owners, is your dog only your best friend when you are cuddling on the couch? When you step outside your front door, is he more interested in every passing dog, bird or half-eaten bag of chips that you come across? Does the mere thought of letting your dog off lead get your heart racing with panic? Well that's how I used to feel, until I discovered how to control - and train - my dog using play. Now I enjoy stress-free walks wherever I take him.

We live in a world of great and increasing complexity, where even the most expert professionals struggle to master the tasks they face. Longer training, ever more advanced technologies - neither seems to prevent grievous errors. But in a hopeful turn, acclaimed surgeon and writer Atul Gawande finds a remedy in the humblest and simplest of techniques: the checklist.