Daniel J. Coonan
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How Clients Buy
- A Practical Guide to Business Development for Consulting and Professional Services
- De: Tom McMakin, Doug Fletcher
- Narrado por: Barry Abrams
- Duración: 6 h y 34 m
- Versión completa
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General4.5 out of 5 stars 99
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Narración:4.5 out of 5 stars 84
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Historia4.5 out of 5 stars 82
How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or "behind" when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do.
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3 out of 5 stars
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Wish for more depth
- De Michael en 10-18-19
- How Clients Buy
- A Practical Guide to Business Development for Consulting and Professional Services
- De: Tom McMakin, Doug Fletcher
- Narrado por: Barry Abrams
Highly relevant
Revisado: 02-08-23
If you work in professional services this is a must listen. Wish I read this at the beginning of my career.
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