Ange Vazquez
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Marketing: A Guide to the Fundamentals
- The Economist
- De: Patrick Forsyth
- Narrado por: Barnaby Edwards
- Duración: 8 h y 1 m
- Versión completa
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General4 out of 5 stars 85
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Narración:4 out of 5 stars 70
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Historia4 out of 5 stars 67
The late Peter Drucker, a leading management thinker, was content to say simply: "Marketing is looking at the business through the customers' eyes". This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved. For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing, this guide to the fundamentals will be invaluable.
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5 out of 5 stars
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Excellent overview on marketing
- De Vlad Iv en 12-27-13
- Marketing: A Guide to the Fundamentals
- The Economist
- De: Patrick Forsyth
- Narrado por: Barnaby Edwards
Hard to listen to.
Revisado: 02-13-23
Completely hard to get through. I could not focus and listen to what was being said. The reader or the material is absolutely boring and if I hadn't been walking around while listening to it, I probably would have fallen asleep.
I couldn't even finish it.
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