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Marissa Mayer and the Fight to Save Yahoo!
- De: Nicholas Carlson
- Narrado por: Kiff VandenHeuvel
- Duración: 11 h y 21 m
- Versión completa
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General4.5 out of 5 stars 427
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Narración:4.5 out of 5 stars 360
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Historia4.5 out of 5 stars 362
A pause-resisitng narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38. When Yahoo hired star Google executive Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California headquarters. On them there was Mayer's face and one word: Hope. But one year later, Mayer sat in front of those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life.
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4 out of 5 stars
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The Inside Story
- De Jean en 02-01-15
- Marissa Mayer and the Fight to Save Yahoo!
- De: Nicholas Carlson
- Narrado por: Kiff VandenHeuvel
Best Business Book of 2015- A Must Read!
Revisado: 01-12-15
Best book I've read in years, I simply could not put it down! Carlson provides the inside scoop on Yahoo & their eight CEO's over the past 20 years to their latest CEO and rising tech star, Marissa Mayer.
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Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 2 h y 17 m
- Versión completa
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General4.5 out of 5 stars 1,931
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Narración:4.5 out of 5 stars 1,599
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Historia4.5 out of 5 stars 1,595
Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
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4 out of 5 stars
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An introduction. NOT a how to.
- De sabri sivan en 01-30-15
- Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- De: Ryan Holiday
- Narrado por: Ryan Holiday
Perfect book, perfect time! Tons of ideas here...
Revisado: 01-06-15
I read this book based on Geoffrey James recommendation @IncMagazine Top 10 Marketing Books 2014
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