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Customer Relationship Imprinting
- The Six Elements That Ensure Exceptional Service Without Exception
- De: Michael Barnett
- Narrado por: Samantha Novak
- Duración: 3 h y 50 m
- Versión completa
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General4 out of 5 stars 2
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Narración:4 out of 5 stars 2
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Historia4 out of 5 stars 2
While many customer service books discuss customer loyalty, the concept of customer imprinting has never been introduced into the customer service conversation - until now. Customer Relationship Imprinting reveals why some businesses have fiercely loyal customers who will pay much more for the same goods and services instead of doing business with their competitors. Barnett demystifies the success secrets of these top customer-centric businesses so that you can infuse the main ingredients of customer imprinting into your organization.
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5 out of 5 stars
-
Customer Relationship Imprinting' Delivers
- De Erikb en 03-13-25
- Customer Relationship Imprinting
- The Six Elements That Ensure Exceptional Service Without Exception
- De: Michael Barnett
- Narrado por: Samantha Novak
Customer Relationship Imprinting' Delivers
Revisado: 03-13-25
Michael Barnett's "Customer Relationship Imprinting" delivers a powerful framework for cultivating lasting customer loyalty. The book's strength lies in its practical approach, as illustrated by relatable scenarios for each of the six key elements. As a former retail employee, I found myself nodding in agreement with all of Barnett's observations. While I instinctively pursued some of the 6 elements that ensure exceptional service without exception, having this book as a guide would have significantly amplified my effectiveness in building "Relational Velcro" with my customers.
Barnett spotlights the crucial point that every customer matters, regardless of the amount they spend.. He emphasizes the shift from transactional interactions to meaningful relationships. His concept of the "Service Architect" provides a clear roadmap for businesses to consistently deliver exceptional service without exception for all customer experiences. This book is a valuable resource for anyone aiming to elevate their customer service and establish themselves as a leader in their industry. It was valuable for me, I highly recommend it. It kept my attention and was a short read with great takeaways.
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