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Car Guys vs. Bean Counters
- The Battle for the Soul of American Business
- De: Bob Lutz
- Narrado por: Norman Dietz
- Duración: 9 h y 36 m
- Versión completa
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General
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Narración:
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Historia
In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy. When Lutz got into the auto business in the early sixties, CEOs knew that if you captured the public's imagination with great cars, the money would follow.
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Opinionated and one-sided
- De Michael Parks en 06-23-11
- Car Guys vs. Bean Counters
- The Battle for the Soul of American Business
- De: Bob Lutz
- Narrado por: Norman Dietz
Reader is terrible
Revisado: 02-14-25
Whoever is reading this has the driest worst voice. Story is excellent but him reading it is hard to stay awake.
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