Christopher K. Smith
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Hello, My Name Is Awesome
- How to Create Brand Names That Stick
- De: Alexandra Watkins
- Narrado por: Gina Sorell
- Duración: 2 h y 22 m
- Versión completa
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General4.5 out of 5 stars 160
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Narración:4.5 out of 5 stars 139
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Historia4.5 out of 5 stars 139
Every year, six million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz-worthy brand names. No degree in linguistics required.
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4 out of 5 stars
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Great Book But
- De Veronica en 05-27-17
- Hello, My Name Is Awesome
- How to Create Brand Names That Stick
- De: Alexandra Watkins
- Narrado por: Gina Sorell
Required reading for anyone trying to name a business or product.
Revisado: 10-28-18
Just finished reading "Hello My Name Is Awesome - How to create brand names that stick" by Alexandra Watkins of naming & branding firm Eat My Words. It's a quick read but full of actionable advice on naming a company or product. From "GoogleStorming" to trademark research, Alexandra explains her techniques with real-world examples of naming successes and missteps. If you have anything to do with naming a business, side-gig, product, etc. I highly recommend reading it.
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