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Differentiate or Die
- De: Jack Trout, Steve Rivkin
- Narrado por: Patrick Cullen
- Duración: 6 h y 18 m
- Versión completa
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General4 out of 5 stars 504
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Narración:4 out of 5 stars 323
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Historia4 out of 5 stars 319
Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.
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5 out of 5 stars
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Well presented arguments
- De George en 01-06-03
- Differentiate or Die
- De: Jack Trout, Steve Rivkin
- Narrado por: Patrick Cullen
Very relevant, crisp & well researched
Revisado: 01-06-19
I loved how the book clearly gives tools and outlines of what can create or dilute a differentiation advantage for a company. So relevant for todays times where we everyone has access of heaps of information and options at a click.. how do you stand out ?? Great grooming guide for what top strategy executives should keep in mind in their critical decision making process. A must read.
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