John V.

In How the World Sees You, author and personal branding expert Sally Hogshead applies the principles of fascination triggers to understanding "personality brands"—how individuals use different triggers to influence, persuade, and captivate others. You already know how you see yourself and the world. But how does the world see you? If you want to be heard and remembered, if you want people to take action on your ideas and opinions, then you need to get the full picture.

In sales, what might have worked yesterday is just not good enough in today's competitive marketplace. In this state-of-program, Dr. Loretta provides you with the 21 most current psychological principles of persuasion - new, powerful discoveries about human behavior and why people buy now. You'll to create the "Eureka Factor" - the buyer's sense of what everything is just right. And it's all in a practical, step-by-step format that lets you start using your knowledge the very same day.

The long-awaited autobiography of entertainment icon Jerry Blavat, You Only Rock Once is the wildly entertaining and unfiltered story of the man whose career began at the age of 13 on the TV dance show Bandstand and became a music legend. Lifelong friendships with the likes of Sammy Davis Jr. and Frank Sinatra, a controversial relationship with Philadelphia Mafia boss Angelo Bruno that resulted in a decade-long FBI investigation, and much more colors this amazing journey from the early 60s through today.

Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they aren't fully prepared for. The Accidental Salesperson is the answer, providing the advice and inspiration they need to master the essentials and hit the ground running. Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales.

O’Reilly and co-author Martin Dugard trace the brutal history of 20th-century organized crime in the United States, and expertly plumb the history of this nation’s most notorious serial robbers, conmen, murderers, and especially, mob family bosses. Covering the period from the 1930s to the 1980s, O’Reilly and Dugard trace the prohibition-busting bank robbers of the Depression Era, such as John Dillinger, Bonnie and Clyde, Pretty Boy Floyd, and Baby-Face Nelson.

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior - fascination - and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we have only seconds to compete?

J. Douglas Edwards is the man who first introduced Tom Hopkins to professional selling. He was the sales trainer of the 1950s, 1960s, and 1970s. He trained over 200,000 salespeople a year for over 20 years. Hired by corporations around the world, Mr. Edwards began a crusade to change the image of the stereotypical salesperson that Tom Hopkins carries forward today.