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What happens when the President of the United States governs one Tweet at a time? When the elected leader of the free world may not have a firm grasp on the names of government agencies, much less an understanding of their intricate inner-workings? In the days following the 2016 inauguration, government personnel searched for answers that didn’t exist, while White House staff scoured halls for employees who would never be appointed.

In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks - to an astonishing degree - mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media - and to make online content that impacts the world - you must start with the Social Organism.