Ken Cook

In Content-Based Networking, you’ll learn a proven three-part framework to consistently connect with potential customers, investors, referral partners, industry influencers, and anyone in between. Using this framework, you’ll develop thought leadership in your industry, while simultaneously creating meaningful relationships with the exact people that can help you reach your goals and dreams.

Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has a cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world. This is not that story. It's not that things went badly for Rand Fishkin; they just weren't quite so Zuckerberg-esque.

This short and straight-to-the-point report will reveal to you 21 essential lessons to help you convert more traffic into leads and convert more leads into sales to ultimately grow your business to the next level.

When it comes to creating a great social media marketing plan, you need to make sure to try out a few different social media sites. While you may be used to Facebook marketing and Twitter marketing, nothing provides the number of conversions and sales you will get with Instagram marketing. This guidebook is going to spend some time talking about Instagram for beginners. Here we are going to talk about some of the basics that you will need in order to set up your very first business Instagram account and to start enticing the Instagram followers that you need.

A step-by-step guide to enjoying the roller-coaster ride of growth - while getting the most out of life as an entrepreneur. A growth-focused approach: The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth.

The Closer's Bible is necessary material for all professional salespeople. A resource you can refer back to every time you need a refresher on a specific topic or a new word track for an objection. This book exposes the exact word tracks you need to know in order to overcome all objections ranging from "The payments are too high" to "I need to talk it over with my wife", and then dives deeper explaining psychology, body language, and vocal tonality. The Closer's Bible is a weapon which will broaden and sharpen your closing arsenal.

All too often sales calls become an interrogation, leaving the prospects wondering where the conversation is leading. This book provides an alternative, based on the principle that effective sales start with focusing on the issues that matter most to your customers. This book helps you gain insight into your customer's business problems and use those insights to guide your sales questions.

In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.

Local Marketing Made Simple is the original and most effective guide for taking your local business to the next level. Written by top-selling marketing author and entrepreneur Michael Fleischner, the Local Marketing Made Simple system has already helped thousands of local business owners double and triple the size of their businesses.

In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.