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The Aisles Have Eyes
- How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
- De: Joseph Turow
- Narrado por: Rob Grgach
- Duración: 7 h y 50 m
- Versión completa
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General
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Narración:
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Historia
By one expert's prediction, within 20 years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying.
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Very interesting findings but laborious build up
- De Mohannad Ahmed en 05-21-17
- The Aisles Have Eyes
- How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
- De: Joseph Turow
- Narrado por: Rob Grgach
Superficial and US centric
Revisado: 05-30-18
Was very superficial using same sources many time E.g. Jason Goldberg Razorfish more than would be the case for a less than lazy effort.
US centric and ignoring some of the most active players Retail Net Prism Skylabs et al and only 2 or 3 international players not even mentioning power house International unicorns in the field from China or Europe.
Dissapointed for mine not worth the investment in this book.
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