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The New Rules of Green Marketing
- Stragegies, Tools, and Inspiration for Sustainable Branding
- De: Jacquelyn Ottman
- Narrado por: Caroline Miller
- Duración: 7 h y 25 m
- Versión completa
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General4 out of 5 stars 10
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Narración:4.5 out of 5 stars 8
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Historia3.5 out of 5 stars 8
Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. It's not because consumers suddenly prize sustainability above all. It's because savvy green marketers are no longer trying to "sell the earth" -instead they're promoting the value their products provide: better health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits - the new rules - is critical to winning over the mainstream consumer.
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4 out of 5 stars
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Going green to survive? Competitive advantage?
- De urvois en 07-09-12
- The New Rules of Green Marketing
- Stragegies, Tools, and Inspiration for Sustainable Branding
- De: Jacquelyn Ottman
- Narrado por: Caroline Miller
Out of date
Revisado: 05-30-17
Good structure but out of date information with regard to sustainability. Needs to be updated. Good for someone being introduced to corporate sustainability.
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