OYENTE

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Revisado: 06-19-24

This expertly written comprehensive and up-to-date treatment of marketing in a modern world contains all the information new or veteran business owners will need to attract customers and drive sales like never before. The author has drawn from years of personal experience as an entrepeneur, as well as examining practical examples from well-known businesses (like Starbucks, KFC, Melia hotels, Kayak, Nike, JP Morgan Chase, etc.), to effectively put the reader in the best possible position to make validated data driven decisions in their business ventures. From in-depth treatments of social media algorithms, to specific marketing strategies; how to effectivley use advanced analytics and KPIs; the tremendous importance of branding, business ethics, and building trust among consumers; AI-driven campaigns; ROI optimization; and an often overlooked topic of business continuity. The book even includes personalized exercises and brainstorming worksheets to help you apply each of these topics to your particular current situation, as well as examing what potentially lies ahead for the future of social media marketing. It's all here. The only reference you will need to get started or further refine your social media marketing model.

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