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Brands and Bulls**t.
- Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age.
- De: Bernhard Schroeder
- Narrado por: Bernhard Schroeder, Sean Pratt
- Duración: 6 h y 12 m
- Versión completa
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General4.5 out of 5 stars 136
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Narración:4.5 out of 5 stars 125
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Historia4.5 out of 5 stars 123
As a digital marketer, are you marketing banner ads or building brands? Do you even know what a brand decision tree or a category ladder is? Probably not. Well, it's not your fault. You most likely grew up inside of a digital marketing environment. You had no brand mentor. However, your future career success depends on your ability to grow from being a digital marketer to becoming a brand expert. Brands and Bulls**t. strips away the mystery of branding and gives you a branding primer necessary for every digital marketer.
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5 out of 5 stars
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Enjoyable and Slightly Mindblowing
- De Anonymous User en 12-21-17
- Brands and Bulls**t.
- Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age.
- De: Bernhard Schroeder
- Narrado por: Bernhard Schroeder, Sean Pratt
Enjoyable and Slightly Mindblowing
Revisado: 12-21-17
This book covered a lot of topics and ideas that I'll find very useful in guiding my marketing and design career. Coming at it from a graphic design perspective...opened me up to many ideas. Listened to it almost straight through.
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