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This groundbreaking audiobook provides you with the only start-to-finish system for defining, communicating, and taking control of your leadership personal brand at work, whether you are leading yourself or leading others. Modeled after proven big-brand marketing methods, Master the Brand Called You guides you step-by-step through corporate branding techniques never before adapted for personal use.

Managers and other employees spend more than 40 percent of their time listening to other people but often do it so poorly that the result is millions of dollars' worth of mistakes, just because most people don't know how to listen. In this new edition of her classic guide to the art of effective listening, Madelyn Burley-Allen tells you how to acquire active, productive listening skills and put them to work for you professionally, socially, and personally.