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Pour Your Heart into It
- How Starbucks Built a Company One Cup at a Time
- De: Howard Schultz, Dori Jones Yang
- Narrado por: Eric Conger
- Duración: 2 h y 55 m
- Versión resumida
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General
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Narración:
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Historia
The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."
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wish it wasn't
- De Melissa en 12-27-08
- Pour Your Heart into It
- How Starbucks Built a Company One Cup at a Time
- De: Howard Schultz, Dori Jones Yang
- Narrado por: Eric Conger
Good to know where things come from.
Revisado: 12-28-12
Would you try another book from Howard Schultz and Dori Jones Yang and/or Eric Conger?
Given this initial experience with Howard Schultz, I'd have to say yes, I would try another book. Mainly because of the story, I'm interested in the Starbucks business, so I'd give it another shot.
What was the most interesting aspect of this story? The least interesting?
Most interesting: The story behind Starbucks is interesting... not novel, not very inspiring, just interesting.
The least interesting thing about this story: at times it feels like we're being sold on the concept of Starbucks... possibly because the book was written during the time when SB was up and coming.
What does Eric Conger bring to the story that you wouldn’t experience if you just read the book?
Not sure. I'm relatively new to audio books.
If this book were a movie would you go see it?
Negative. It's a business book.
Any additional comments?
It's short, a bit out dated. Folks on Amazon.com are pretty harsh about this book. I don't see what all the negativity is all about. It's fine.
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