Timothy

Absolutely Outstanding

Revisado: 05-19-24

In my 15 years of Entrepreneurship, never before have I seen a biz book that puts it all together re: growing revenue. $100M Offers is the first to do it. WOW.

Other books address specific strategies or tactics to get clients / customers, e.g. how to use webinars, how to write a book, how to speak / use stages, how to use paid ads, etc.

That’s both the strength and the weakness of those books, tho. Makes them more tactical (good), but can also leave you wondering if it’s the right time to use that strategy or not (bad). Many of those authors claim their strategy is the single best way to get customers. How can that be, when they all say it? For me, that confusion creates paralysis.

This is where $100M Leads comes in. It gives the overall roadmap (the “Core Four”), in a specific sequence. Essentially, it’s Alex saying, “Come here, friend. Where are you on this roadmap? The corresponding strategy is X. Do that, and don’t worry about anything else until Y.” What a relief.

At each step, his reasoning made total sense sense to me, so I believe him. I also completely believe he’s got a machine to build 8-figure businesses over and over.

If there’s any criticism I have, it’s that he didn’t add a chapter on the possible downsides of growing revenue.

In short: if you have a business with negative profit or negative Cashflow (which sounds absurd, but you’d be shocked how often this is true, I’ve been in 150 board meetings and have seen it too often), then adding more clients and more revenue is simply multiplying dysfunction.

There’s an expression called “growing broke.” It’s alarming the number of INC 5,000 companies who are out of business just a few years after being in the list.

Related is when Entrepreneurs don’t know how to forecast when there’s big step-costs in their business. Like, opening a second location may sound like a good idea because it can double revenue, but if there’s a $2M investment to open it, it could bankrupt the business.

I teach Entrepreneurs how to fix these profit and cash issues (my course is called “Build Your Profit Factory,”) and the moment they do, their business model is instantly primed to grow dramatically using the strategies Alex talks about in $100M Leads.

As long as an Entrepreneur has a profit- and cash-positive business, then Alex’s model for revenue growth is absolutely prime.

$100M Leads is the single best marketing book I’ve ever read. I’ve already recommended it widely and think it should be required reading for any Entrepreneur, at any point between $0 and $50M in annual revenue.

Great work, Alex!

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Magic of the Fundamentals

Revisado: 03-08-24

In a world so obsessed with diet advice, it was really refreshing to hear exercise so celebrated. Inspiring story, engaging to read.

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More Goggins Gold

Revisado: 09-22-23

David has matured, refined, deepened, and found greater peace since ”Can’t Hurt Me.” A few moments in this book sent chills up my spine and brought a tear to my eye, especially the beauty of the love he shares with his mother. I love both Goggins’ books equally and have listened to them both multiple times. Read them both too; find the pieces you need to hear and let them flood your mind, pushing out any doubt or insecurity that lingers. I hope we get a 3rd instalment in a few years from now. Absolutely fantastic, thank you David.

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Unique, Macro View on Focus

Revisado: 07-14-22

This book was really good.

Where most books on focus & productivity speak about individual strategies, “Stolen Focus” explores the environmental factors that make focus difficult. Those factors are many, and very powerful. Great job to the author!

I give this book 5 stars. If there’s any way it could be better, I’d say just having more strategies on what we can do to improve focus in the face of the vast and powerful environmental forces he describes. I can’t defeat the elite engineers are social media companies, but I can put my phone in a k-safe for a few hours each morning (which he recommends - great strategy!)

For more personal strategies, I recommend combining this book with a book like Cal Newport’s “Digital Minimalism,” or James Clear’s “Atomic Habits,” which really focus on personal strategies to improve focus.

Taken together, these books provide a powerful combination of macro-to-micro discussion on the topic of focus.

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She’s the real deal

Revisado: 04-27-22

I had the privilege of sitting next to Annie Pratt at a dinner and I learned more about business casually talking shop for an hour with her than I have from a lot of day-long seminars.

There’s good reason: she’s done it. She scaled Coffee Bean from 7 locations to 70 locations, then through to a successful sale of the enterprise.

Since then she’s helped dozens of other businesses. More specifically, she’s helped their *leaders,* often the Owner-CEO. She helps Entrepreneurs with that oh-so-troubling transition from leading through grit and hustle to leading through, well, leadership.

When I saw her book was available I dropped everything so I could listen immediately to her book.

I recommend you do the same.

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Sales pitch to work at Starbucks?

Revisado: 07-27-21

Felt like I was being pitched to work at Starbucks.

Like, anyone who applies to work at a Starbucks job fair gets an autographed copy of this book.

This book is weak in telling the story of a company and it’s founder, especially compared to “Snowball” (about Warren Buffett) and “Shoe Dog” (Phil Knight / Nike).

This entirely book glosses over the hard times and controversies. Shoe Dog barely mentions sweat shops but at least reveals the immense struggle Phil faced, nearly going bankrupt a few times.

Pour Your Heart into It: weak.

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Brilliant

Revisado: 08-10-15

If you like 80/20 thinking (Pareto Principle), you'll love Essentialism. Fans of Richard Koch, Tim Ferriss, Perry Marshall will love this book.

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Refreshingly HONEST!

Revisado: 11-11-13

Any additional comments?

I love how practical and grounded "So Good" is. I drank the success Kool-Aid of loopy books like "The Secret" for a few years there only to realize how disconnected from reality that whole scene is. In retrospect, I wish I would have read "So Good" FIRST. It's not the sexiest book - no promises of fancy cars or mansions. Instead, it's the gritty bare-knuckled reality of getting good and (in my opinion), getting PAID. Yes you have to grind it out getting really damned skilled at something. Yes it takes time, practice, and failure. "So Good" is refreshingly honest and guides you and I through that journey of becoming, well, "So Good They Can't Ignore US". Thank-you Cal Newport for writing such a fantastic book. Anytime another entrepreneur asks me for a good book recommendation, especially newer entrepreneurs, this is the FIRST book I recommend.

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Amazing Book (despite wacky title)

Revisado: 02-20-13

Would you listen to The New Psycho-Cybernetics again? Why?

Yes, absolutely. It's so jam-packed with great life wisdom. Despite the wacky title, it's incredibly grounded and delivered so many life lessons it got me nodding my head over and over again.

For example... in the book, he questions why we worry so much after making a decision...

Maltz compares the situation to gamblers who calmly place their bet on the roulette wheel, but then get stressed *after* the wheel has started turning. That makes no sense!

The time to be stressed is *before* placing the bet.... that's the time to consider the odds, consider the bet amount, and/or walk away altogether.

But once the bet is made and the wheel is turning? It's out of your hands at that point... the odds are the odds, your bet is confirmed, and so there's not much you can do anymore.

Same with life. The time to worry about a decision is *before* its made. And once the decision is made? Release all stress, and be prepared to go with the flow until you need to make the next decision.

So wise!

Any additional comments?

I used to be a raving fan of "The Secret", at a time of my life when I was eager to drink whatever kool-aid I could. Then realized how much I was deluded. I've come to really resent all books in that realm.

So when I heard that Psycho-cybernetics (still can't get over the ridiculousness of that name, LOL!) included some visualization, my B.S-dar immediately went into full-defence mode. But the book had been so deeply recommended by some pretty sharp, no-BS marketers (i.e. Dan Kennedy), that I decided to still check it out, albeit *on probation*.

I came to understand that Maltz's version of visualization is dramatically different than what practicioners of "The Secret" espouse. "Law of Attraction" stuff may be true (who knows?), but the culture around "The Secret" is the real cancer. Setup a visionboard, think positively and blam-o, sports car in your driveway.

Psycho-cybernetics is not like that. It's in alignment with what athletes and other performers do before competing / performing. To imagine the positive result. To get clear on what you want, and make that an instruction to your sub-conscious... to maximize (although not guarantee) the possibility of that vision becoming a self-fulfilling prophecy once you hit the stage / start playing. Just think of the Olympics... the few moments before a sprint happens... you see all the athletes getting "in the zone". That kind of thing.

(Important Distinction: Maltz says that after visualization you still have to actually play / perform / do the work... it won't just "appear"... that's the big difference between PsychoCybo and the culture around "The Secret".)

Having performed on many occasions myself (sports and music), and having studied visualization for athletic performance in my University degree, I feel strongly that there's value in it. And that value has produced better results for me during the actual performance than not doing visualizations.

So from that place, and for those reasons, I support Psycho-Cybernetics... even the potentially-suspicious visualization stuff.

Will definitely listen to this again in the not-too-distant future! Thanks for the great book Dr. Maltz. Your legacy lives on.

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Interesting Coffee Fodder, Although Quite Looooong

Revisado: 02-06-13

What was the most compelling aspect of this narrative?

Mind-blowing how billions can be made and lost. Definitely stretched my context for the money that's available in this world.

Also found myself a little saddened when hearing how certain trust-fund babies (and wives, ex-wives, family members, etc) live their entire lives in and out of court squabbling over big-time money in the event of a magnate's death.

Although the big money would be great, is that really any way to live life? Never certain that your money is yours because someone may come and sue you for it? Having difficultly focusing on your business, work, family, friends, etc, because there's non-stop warfare and countless lawsuits spanning decades over the family warchest? Where's the peace of mind that you actually get to enjoy the money and sleep tight and night? Ugh. Saddening.

Plus, is that really what humans are on this earth to do, is fight in court non-stop? I hope not. Sad, but true that this kind of thing happens all the time, including right now in some courtroom.

Lamenting all of this makes it seem like the book is only a downer. Not true. I really dug other parts of the book, including the exploration on what helped the billionaires make their money in the first place. Fascinating!

Plus the discussion of the Buffet family, and Warren's COLOSSAL donation to the Gates Foundation... WOW WOW WOW.

I recommend this as a high Tier-2 business / marketing / money / self-help kind of book. Not a Tier 1 book like "Good to Great" (Jim Collins) or any of the classics like "How to Win Friends and Influence People" (Dale Carnegie). But a solid choice if you listen / read many books in this genre and are looking to round out your education / context further.

What about Marc Cashman’s performance did you like?

His narration allowed me to not notice his narration... I could focus on the content.

Was this a book you wanted to listen to all in one sitting?

Not a chance... it's a monster.

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