Rohan Thompson

In this follow-up to his best-selling The 80/20 Principle, the power law that helped hundreds of thousands achieve more by doing less, Richard Koch puts science to work, applying 92 other natural laws to promote the "science of success" within the ever-changing world of business. What does Charles Darwin's theory of natural selection prove about developing a niche product line? How can Isaac Newton's laws of motion and gravity help in a crowded marketplace?

Personal and professional networks shape everything we do. A chance meeting leads to a swanky new job; two businessmen collaborate online and cofound a successful start-up; a friend introduces a promising entrepreneur to a millionaire looking to invest. In this practical guide to discovering the rules of our superconnected world, the authors show that success is less about who you are than how you connect. With an eye toward business applications, Superconnect outlines the new rules of our densely linked society.