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The Magic and Moxie of Apple
- An Insider's View
- De: Kelli Richards
- Narrado por: Kelli Richards
- Duración: 2 h y 10 m
- Versión completa
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General5 out of 5 stars 2
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Narración:5 out of 5 stars 2
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Historia5 out of 5 stars 2
The Magic and Moxie of Apple delves into the best practices of Apple Inc. from the inside out and takes a close look at what makes Apple one of the leaders in the tech industry - and a global change agent. Author Kelli Richards not only worked at Apple Inc. for more than ten years, she also launched Apple's earliest focus on music and drove all music initiatives during her tenure. She saw Apple hit rock bottom before Steve Jobs returned to the company and then watched from outside, as CEO of The All Access Group, as Apple Inc. began its climb to stardom and became the global leader it is today.
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5 out of 5 stars
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A must-read
- De Steven en 01-24-13
- The Magic and Moxie of Apple
- An Insider's View
- De: Kelli Richards
- Narrado por: Kelli Richards
Great Learning About One of the Great Companies
Revisado: 11-24-20
Kelli Richards takes the reader back in time and inside the decisions, hits and near-misses of one of America's greatest companies. The book details the decision-making environment, the vision and the challenges of breaking into and making new markets. Proof that what often looks like an overnight success in the marketplace stems from a few key decisions, influencers and deciders. The foreshadowing and predictions of the book continue to come true today. Any corporate leader or aspiring entrepreneur could learn from this book!
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