Nico

Beat your sugar addiction once and for all!

Sugar is an addictive substance, just like caffeine, nicotine, or alcohol. Eating too much sugar can have serious, long-term consequences for your health and your appearance. The Sugar Detox for Beginners will give you the tools you need to seize control of your sugar intake. A sugar detox diet is the most effective way to remove sugar from your system and break the dangerous cycle of unhealthy sugar cravings.

By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

Improvising isn’t enough to create effective headlines and persuasive copy. Behind the concept of copywriter are hidden techniques and ideas you can’t ignore. Would you like to learn the most incisive ones? This is the book you were looking for!

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).