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All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 4 h y 17 m
- Versión completa
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General
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Narración:
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Historia
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
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Grossed me out
- De Brian en 01-17-10
- All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- De: Seth Godin
- Narrado por: Seth Godin
a fresh look...
Revisado: 10-19-05
I really liked the message, the honest, the relevance and the practicality. This is my first exposure to Seth Godin and I'm very impressed with what I heard. I work in a commodity business as a marketer and I'm eager to try some of the things Seth has suggested. In addition, I'm ready for the next Godin book.
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