Charles Paulson
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Tattoos, Not Brands
- An Entrepreneur's Guide to Smart Marketing and Business Building
- De: Clint White
- Narrado por: Mike Bratton
- Duración: 3 h y 32 m
- Versión completa
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General5 out of 5 stars 10
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Narración:5 out of 5 stars 9
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Historia5 out of 5 stars 9
Before you start your business, before you spend a dime on marketing or hire another brand strategist, you need to consider something: You don’t have a brand. Everyone from aspiring entrepreneurs to seasoned business titans believes in the power of branding. But the truth is, most businesses, nonprofits, charities, and social movements aren’t brands. They are tattoos. Unlike market-driven brands, tattoos are mission-driven. And if you have a tattoo, approaching marketing from a brand mindset will prove–inevitably–unsuccessful.
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5 out of 5 stars
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A must read for authentic branding
- De Sherry's Book en 12-04-24
- Tattoos, Not Brands
- An Entrepreneur's Guide to Smart Marketing and Business Building
- De: Clint White
- Narrado por: Mike Bratton
Master Course in marketing and business building
Revisado: 06-29-23
Building businesses that are not yet household names requires a back to basics approach and this short, to the point walk through provides it. Full of practical examples from challenging-to-sell situations, you will walk away with tools to apply them to your specific situation. After all you are not a brand, and that’s a really good thing…
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