Boyd Stephenson
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- revisión
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Superfandom
- How Our Obsessions Are Changing What We Buy and Who We Are
- De: Zoe Fraade-Blanar, Aaron M. Glazer
- Narrado por: Josh Bloomberg
- Duración: 8 h y 27 m
- Versión completa
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General4 out of 5 stars 23
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Narración:4.5 out of 5 stars 20
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Historia4 out of 5 stars 20
As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given all organizations - from traditional businesses to tech start-ups - direct, real-time access to their most devoted consumers, and it's easy to forget that this access flows both ways.
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5 out of 5 stars
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Best book I have "read" in years
- De Boyd Stephenson en 04-23-17
- Superfandom
- How Our Obsessions Are Changing What We Buy and Who We Are
- De: Zoe Fraade-Blanar, Aaron M. Glazer
- Narrado por: Josh Bloomberg
Best book I have "read" in years
Revisado: 04-23-17
I was at the bookstore looking for something else and just happened across Superfandom. This was the best impulse buy I have ever made. This book is an incredibly insightful look into modern consumer culture and the people that drive some of its most interesting trends. I learned things I had no idea exec existed. Anyone with an interest in marketing, branding, or even popular culture will enjoy this book immensely.
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