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Tattoos, Not Brands
- An Entrepreneur's Guide to Smart Marketing and Business Building
- De: Clint White
- Narrado por: Mike Bratton
- Duración: 3 h y 32 m
- Versión completa
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General5 out of 5 stars 10
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Narración:5 out of 5 stars 9
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Historia5 out of 5 stars 9
Before you start your business, before you spend a dime on marketing or hire another brand strategist, you need to consider something: You don’t have a brand. Everyone from aspiring entrepreneurs to seasoned business titans believes in the power of branding. But the truth is, most businesses, nonprofits, charities, and social movements aren’t brands. They are tattoos. Unlike market-driven brands, tattoos are mission-driven. And if you have a tattoo, approaching marketing from a brand mindset will prove–inevitably–unsuccessful.
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5 out of 5 stars
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A must read for authentic branding
- De Sherry's Book en 12-04-24
- Tattoos, Not Brands
- An Entrepreneur's Guide to Smart Marketing and Business Building
- De: Clint White
- Narrado por: Mike Bratton
Provocative marketing guide
Revisado: 07-09-24
As an introductory marketing text for small businesses, this is a very worthwhile read. Even for someone reasonably well-versed, the author breathes life into well-worn frameworks and offers meaningful new examples. The tattoo vs. brand metaphor is both creative and provocative. Imagining your business persona as a tattoo is a natural way of putting you squarely in the frame of your customer. It's helpful in a way that "brand" is not. The stories of old campaigns that completely reframed messaging in the arts were terrific. To top it off, the prose is well composed. I confidently recommend this book.
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