Benjamin Franklin

Immigrant. Dropout. Entrepreneur. Restauranter. Real estate developer. Movie producer. Philanthropist. These are only a few titles Izek Shomof, the so-called King of Spring Street, has carried throughout his fascinating life. Each of these monikers tells a part of Izek’s unbelievable tale, but the whole story has never been told—until now. Dreams Don’t Die is not your typical, run-of-the-mill immigrant story. It is the memoir of a man who had every opportunity to take unethical and often-illegal shortcuts but who instead chose the lesser-trod path of honesty and integrity.

Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 years old when he opened his first franchise.

The world's foremost entrepreneurial coach shows you how to make a mindset shift that opens the door to explosive growth and limitless possibility - in your business and your life.