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At its essence, marketing today is about answering one question: “How can we be heard?” How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers? Following the old rules of digital engagement is not enough...not nearly enough. Even being "great" is insufficient in the face of overwhelming competition redefining the limits of excellence every day.

In 1999, Quan Huynh shot and killed another man in a gang-related incident in Hollywood, California. He received a prison sentence of 15 years to life in a state that, at the time, did not parole prisoners with life sentences. Behind bars, Quan continued his downward spiral. This could have been the end of the story for Quan, as it is for many prisoners. But somewhere along the way, he discovered a new path - one that prompted him to commit to self-reflection, truth, and personal responsibility.

This collection of essays from futurist and thought leader Mark Schaefer explores the intersection of technology, business, and the human condition. Through 32 very honest, provocative, and prescient articles, Mark lays bare the unvarnished truth of personal and business survival in the digital age.

A top performance expert reveals the secret behind many top athletes and executives: creating a heroic alter ego to activate when the chips are down.

Whether you’re just starting a new YouTube channel, you’re stuck in a rut, or you have a popular channel that you want to build even bigger and make more money from, then this audiobook is for you. You will learn how to implement easy steps to ramp up subscribers and watch your views and profits grow exponentially.

With Instaread Summaries, you can get the summary of a book in 30 minutes or less. We read every chapter, summarize, and analyze it for your convenience. This is an Instaread Summary of Thinking, Fast and Slow by Daniel Kahneman.

There's a secret world of investing controlled by angel investors and venture capital. One investment has been the secret of the wealthy for more than 80 years. It accounts for nearly a fifth of the wealth for million-dollar investors and nearly four times the return compared to stocks. Investing in startups has led to an average 27 percent return for wealthy investors, nearly four times the average 7.4 percent annual return on stocks over the decade to 2013.

In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more.

Mark W. Schaefer, college educator, consultant, and best-selling author of five marketing books including Social Media Explained and The Tao of Twitter, has delivered a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now...beyond content, beyond social media, beyond web traffic and Search Engine Optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success.