Claudia M.
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Design for How People Think
- Using Brain Science to Build Better Products
- De: John Whalen PhD
- Narrado por: Mitchell Dorian
- Duración: 4 h y 43 m
- Versión completa
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General4.5 out of 5 stars 65
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Narración:4.5 out of 5 stars 51
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Historia4.5 out of 5 stars 51
User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.
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4 out of 5 stars
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Generally Great Starter for Software UX Design
- De Michael en 03-02-25
- Design for How People Think
- Using Brain Science to Build Better Products
- De: John Whalen PhD
- Narrado por: Mitchell Dorian
Too much jargon to explain observation methods and empathy
Revisado: 09-10-23
At times I felt I was attending a pure academic conference of cognitive scientists. I’m not referring to sophisticated terms but the articulation of the sentences kept reminding me that the author has a PhD and is a professor. Nothing wrong with that but the book could be way shorter and get faster to the point.
“Undercover semantic representations of our audience”
Since the content is not directed to academics, this book can be designed for how people speak.
On the last chapter he rushed to talk through AI and it felt like it came out of nowhere. There’s a couple of nuggets through the book but there are better books from the same publisher about mental models, qual analysis and HCD for product design.
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