BrianM

Nothing Less Than Riveting

Revisado: 04-27-25

As someone who passionately managed one of MedMen’s busiest locations in LA, during the height of it’s retail success, who used to pickup trash with my hands in the parking lot every day because of the pride I felt for what I was bringing to the world…telling myself regularly “I’m going to help run this company one day”…this story told by Adam himself took me behind the scenes of everything I was a part of in ways I never thought I’d get to know…until now.

Listening to this brought back powerful feelings, intense passion and memories I had forgotten I even had. It reminded me of how I even got to where I am today. Adam brought me right back into that powerful vision, and that conference room, among many other places I knew well, and I finally got to see how the movie I loved & believed-in so much really ended (and began). Certain things I couldn’t understand have now become clear…the inertia behind the brand, the hurried expansion, the unexpected turn of events in government, etc. Were the guys thinking too big, too fast? It was always absolutely yes in my mind. After listening to Adam tell the tale, I’ve removed “absolutely.”

I’m grateful for this book and for Adam to have read it himself…an incredible storyteller and performer as displayed in this audiobook. If you ever were inspired by what MedMen represented for even a second, this book is a must-read.

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