KDee

Have you ever wondered after a conversation if the person you were talking with might have been interested in buying from you? Buying Signals teaches you how to recognize subtle cues people give when they’re interested in doing business with you. No more second guessing yourself as to whether or not you should invite someone to do business. Now you’ll recognize the buying signal and know what to say when you get one.

Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality.