Merichael

In war-torn Yugoslavia, a beautiful young filmmaker and photographer - a veritable hero to her people - and a German officer have been brutally murdered. Assigned to the case is military intelligence officer Captain Gregor Reinhardt. Already haunted by his wartime actions and the mistakes he's made off the battlefield, he soon finds that his investigation may be more than just a murder, and that the late Yugoslavian heroine may have been much more brilliant - and treacherous - than anyone knew.

It’s 1852. The wounds of the Mexican War are healing. Regis Royle, co-owner of a steamship fleet, has made it out alive, relatively unscarred and with enough profit and foolhardy ambition to envision a new life in south Texas. With the help of his crack-shot kid brother Shepley, his glad-handing riverboat partner Cormac Delany, and his old friend, raw-edged former Texas Ranger Jarvis “Bone” McGraw, Regis is laying claim to the prime jewel in a magnificent rolling prairie: the Santa Calina range teeming with wild mustangs, cattle, and eighteen-thousand acres of lush promise.

Since time immemorial, humans have worshipped the gods they call Fhrey, truly a race apart: invincible in battle, masters of magic, and seemingly immortal. But when a god falls to a human blade, the balance of power between humans and those they thought were gods changes forever. Now only a few stand between humankind and annihilation: Raithe, reluctant to embrace his destiny as the God Killer; Suri, a young seer burdened by signs of impending doom; and Persephone, who must overcome personal tragedy to lead her people. The Age of Myth is over. The time of rebellion has begun.

Since time immemorial, humans have worshipped the gods they call Fhrey, truly a race apart: invincible in battle, masters of magic, and seemingly immortal. But when a god falls to a human blade, the balance of power between humans and those they thought were gods changes forever. Now only a few stand between humankind and annihilation: Raithe, reluctant to embrace his destiny as the God Killer. Suri, a young seer burdened by signs of impending doom. And Persephone, who must overcome personal tragedy to lead her people.

Captain Carlisle hails from Virginia, a loyal colony of the British Crown. As the clouds of war gather, Carlisle's small frigate is ordered to Toulon on a reconnaissance mission. If battling the winter weather in the Gulf of Lions is not a sufficient challenge, Carlisle must also juggle the delicate diplomatic issues in this period of pre-war tension while contending with an increasingly belligerent French frigate. But Carlisle has additional problems unique to his colonial origins.

Today's business leaders operate in an increasingly harsh environment. Uncertainty in the economy causes paralysis. Quarterly goals drive short-term and shortsighted decisions. Workforce mobility kills loyalty. Iconic products decline as fast as start-ups create new categories. And the pressure to do more with less, combined with the multiplicity of available marketing tools and technology, can be overwhelming. Now more than ever, brands and the people who lead them need clarity and guidance.

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).