Lawrence Ocon

Insightful, fun to listen to, and thought provoking

Revisado: 12-16-21

I've been in sales and sales leadership for 30 years, I've never considered myself a marketing expert, and that's why I picked up this book. I've read many books on sales and sales techniques written from the 1950's on, The World's Best Buyer Persona has given me new tools from both a Sales, Sales/Marketing, and Marketing perspective bringing me into the 21st century, post covid thinking. The book is thought provoking and an interactive listen. I read the book first, then purchased the audible, I would recommend both. If the chapters are the meat of the audible the interaction/podcast style in between chapters with Stormie and De'Borah is the tasty side orders. Real world use.

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