Dan B.
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Gonzo Marketing
- Winning Through Worst Practices
- De: Christopher Locke
- Narrado por: Christopher Locke
- Duración: 2 h y 21 m
- Versión resumida
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General3.5 out of 5 stars 37
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Narración:3 out of 5 stars 14
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Historia3 out of 5 stars 14
Irreverent, penetrating, profoundly simple, and on-the-money, Gonzo Marketing is the raucous wake-up that no one interested in any aspect of 21st-century business can afford to ignore. From Christopher Locke, the mind behind The Cluetrain Manifesto.
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5 out of 5 stars
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The New Marketing
- De gadgetboy en 01-17-05
- Gonzo Marketing
- Winning Through Worst Practices
- De: Christopher Locke
- Narrado por: Christopher Locke
Waste of time, money and brain space
Revisado: 04-22-15
The first hour of this book has nothing to do with marketing, gonzo marketing or anything. It's just some blowhard trying to use big words and failing miserably and misquoting cliches.
The second hour of this book isn't much better. There's no research, no earl theories or actionable info. It's just a dude who enjoys the sound of his own pontificating and who thinks he's much smarter and a much better writer and thinker than he is.
There are many, many better business, marketing and social media on Audible.
This book sucks.
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