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The Age Curve
- How to Profit from the Coming Demographic Storm
- De: Kenneth W. Gronbach
- Narrado por: Max Bloomquist
- Duración: 6 h y 6 m
- Versión completa
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General4 out of 5 stars 88
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Narración:4 out of 5 stars 46
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Historia4 out of 5 stars 46
For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor - the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change.
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4 out of 5 stars
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Good information, but ...
- De John en 11-07-09
- The Age Curve
- How to Profit from the Coming Demographic Storm
- De: Kenneth W. Gronbach
- Narrado por: Max Bloomquist
Good material, but author repeats himself
Revisado: 07-02-10
This book has several valuable ideas for marketing, but the author says the same ideas over and over. Furthermore, the tone of the author (or the narrator)is in-your-face. Overall a good pick.
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The Anatomy of Buzz
- De: Emanuel Rosen
- Narrado por: Jason Culp
- Duración: 8 h y 42 m
- Versión resumida
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General3.5 out of 5 stars 83
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Narración:4 out of 5 stars 19
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Historia4 out of 5 stars 20
Emanuel Rosen pinpoints the products and services that benefit the most from buzz—a universe that embraces everything from high-tech equipment to books, various consumer and entertainment products to legal and other support services—and offers specific strategies for creating and sustaining effective word-of-mouth campaigns. Drawing from interviews with more than 150 executives, marketing leaders, and researchers who have successfully built buzz for major brands, Rosen describes the ins and outs of attracting the attention of influential first users and "big-mouth" movers and shakers.
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5 out of 5 stars
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Very comprehensive. Uses current examples.
- De Matthew en 01-18-04
- The Anatomy of Buzz
- De: Emanuel Rosen
- Narrado por: Jason Culp
Outstanding resource
Revisado: 09-12-09
In depth analysis of the whole topic of buzz, covering many examples from the real world. It is not a quick overview, but more like a college course on the topic. The return to several ideas from different standpoints is especially helpful, because it meets my main reason for listening to the book, ie how can I use buzz in my business?
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