JR

Accidentally crafted my entire PR strategy

Revisado: 07-02-22

This book is just what I needed. The direct, here’s-how-it-really-is delivery and concise takeaways left me with a way more holistic plan than I was expecting.

Rather than being told a hundred things to test out or hearing a bunch of distant parables, this content makes me feel prepared to execute the most significant and impactful PR avenues — which are of course the ones scariest to approach. But the author inspires confidence by making it seem as though we’re under her wing instead of simply listing out some tips and tricks. It’s as if I just got a free pass to skip a bunch of the awkward, stumbling failures of beginning media relationships.

I wasn’t quite sure what I was searching for when I saw this book. Although I knew my marketing experiences would not at all translate into PR knowledge, I still didn’t want to be dragged through a stale, long tour of platforms and corresponding best practices. I wanted the tangible, pragmatic stuff, and that’s exactly what I got.

The narration felt a bit robotic at first, but I didn’t think about it for long. And, I personally didn’t need some of the metaphorical stories sprinkled in to drive home Ms. Guarneri’s solid points, but do honestly believe they will add value for many. Nothing droned on for too long at any point, which I always appreciate.

With a big product release months away, I ended up piecing together about 10 slides’ worth of categorized bullet points while listening to the book (entirely unplanned). It was not at all difficult to connect these key takeaways to my project, which reassured me I was reading the proper book. I was expecting to have to read two or three more, but I’m now working on framing my PR “house” instead, and perfecting my press kit to start reaching out to reporters. Thank you, Jenna!

Has calificado esta reseña.

Reportaste esta reseña