Lawrence

best tips for creating advertising materials ever!

Revisado: 06-21-18

this book has the best tips and tactics for creating effective advertising ever! good for any type of ads.

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Good Business Development Strategies and Tactics

Revisado: 06-29-11

This book is a history of Zappos and a biography of Tony Shea. It covers some non-traditional methods to build a great business culture. You will learn how Tony Shea achieved his first major business success by developing and selling the company Link Exchange. This provided him with funds and skills that would be essential to help the original founder of Zappos Tony Hsieh into company with intense customer and employee loyalty. After reading this book, I took a tour of Zappos (anyone can go on the tours – highly recommended) which proved that the company is extremely different than other companies.
One of the memorable stories in this book is how Tony Hsieh got the attention of Tony Shea for business funding. At the end of a not so good voice mail message, he mentioned that the catalog business was a multi-billion dollar industry. This one statement caused Tony Shea to followup eventually leading to the starting of Zappos. If you are looking for funding, have important (and shocking) credible industry information to justify business investment. If you are starting or running a business, this book will give you some great strategies and tactics along with some good motivating stories.

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Some Good Customer Care and Business Strategies

Revisado: 06-28-11

This is a good short history of how NetFlix evolved its movie rental business. It covers how NetFlix adapted its business service from a pay per rental to a subscription service based model. There is some good information on how NetFlix focuses on customer service including primarily using highly qualified customer service representatives – CSRs instead of online support systems as a way to create much happier customers.

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esto le resultó útil a 2 personas

Valuable for people doing Internet Business.

Revisado: 05-15-10

If you want to learn some great success practices for eBusiness and build confidence that you can be successful, this is a great book to get. This book has some great examples of business leaders that started with very little resources, faced difficult setbacks, and explains the key things they did to achieve success. While many of the examples of successful eBusinesses covered in this book are from Australia, they still serve as good examples and of how to achieve success by selling products and services on the Internet.

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esto le resultó útil a 1 persona