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Mark Wales thought his life would end in a cornfield in Afghanistan. Mark and his SAS troops emerged from that scorched battlefield 12 hours later, his mentor gunned down, his dream career now a nightmare. Over four deployments of intense warfighting, Mark watched the line between right and wrong become blurred. When he left the SAS he was adrift, crippled by guilt. On a mission to rebuild himself, Mark turned his life around. He fought his way into the gates of a US Ivy League business school and into the boardrooms of top-tier international corporations.

In 2011, following the Taliban siege on Kabul's Intercontinental Hotel, an SAS soldier identified only as Serviceman J was awarded New Zealand's second highest military honor by showing outstanding gallantry in the face of danger. After eighteen years in the New Zealand SAS, ex-commander Jamie Pennell is now ready to tell his story. From patrols across desert territories run by warlords to hostile fire and near-death combat, Serviceman J is a heart-stopping account of life inside one of the world's most elite military forces.

Coleman offers a system designed to dramatically increase customer retention and as a result, the bottom line. He identifies eight distinct emotional needs customers undergo during the 100 days following a purchase, whether it's as small as a new drink at Starbucks or as big as a house. If you can understand and anticipate these phases, you can use a myriad of techniques - in-person, email, mail, and video - to cement a long and valuable partnership.