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A Story Is a Deal
- How to use the science of storytelling to lead, motivate and persuade
- De: Will Storr
- Narrado por: Will Storr
- Duración: 6 h y 16 m
- Versión completa
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General4.5 out of 5 stars 7
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Narración:3.5 out of 5 stars 7
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Historia4.5 out of 5 stars 7
In this highly anticipated follow-up to the Sunday Times bestseller THE SCIENCE OF STORYTELLING, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build rock solid brand loyalty, motivate teams and lead with charisma and authenticity. With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A STORY IS A DEAL lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.
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5 out of 5 stars
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Amazing and deep book poorly read
- De Artem Mushin-Makedonskiy en 04-24-25
- A Story Is a Deal
- How to use the science of storytelling to lead, motivate and persuade
- De: Will Storr
- Narrado por: Will Storr
Interesting topic
Revisado: 02-23-25
Very smart author, later chapters be come
Hard to follow, and accent becomes heavier for an American audience.
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