Anna

You've probably heard the often quoted statistic about entrepreneurial businesses: "95% of all new businesses will fail in their first five years." However, what you probably don't know is that, of those businesses that last past five years, the vast majority of those will fail in the next five years after that! Why is this? Pure and simple - competition. In a world where it is easier than ever before to start a business in the US, it takes little time for a competitor to enter your field and reduce your market share.

Dr. Barbara Oakley and Olav Schewe have both struggled in the past with their learning. But they have found techniques to help them master any material. Building on insights from neuroscience and cognitive psychology, they give you a crash course to improve your ability to learn, no matter what the subject is.

This comprehensive guide to training your brain to do more for you presents a pragmatic set of tools to apply critical-thinking techniques to everyday business issues. Think Smarter is filled with real-world examples that demonstrate how the tools work in action, in addition to dozens of practice exercises applicable across industries and functions. Think Smarter is a versatile resource for individuals, managers, students, and corporate-training programs.