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How to awaken the ureaus - the serpent power of spiritual transcendence within each of us - and connect to the superconscious of the universe.

In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential.

Dr Jekyll, a charming doctor explores the possibility of dividing the dark and light side of her personality, but in doing this she creates a monster, Eleanor Hyde. For many years she manages to live under the radar, keeping her dark secret unknown to those around her. However, gradually her evil side gains strength until Dr Jekyll is overwhelmed by Eleanor Hyde, to disastrous consequences. An exploration of human duality and forces of good and evil, this modern retelling is compelling and eerie and retains the disturbing nature of the original text.

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.