Amazon Customer

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click? The answer lies in the power of direct-response copywriting.

When Humphrey Van Weyden finds himself struggling in the freezing waters of San Francisco Bay, he thinks the worst that can happen to him is drowning. After he is rescued by the Ghost and its captain, Wolf Larson, Humphrey discovers that there are fates far worse than death. On Larsen's hell-ship, the dilettante hero is forced to slave as cabin boy and humble seaman. And over the seven months' voyage to the sealing grounds off Siberia, he engages in an epic duel with his ruthlessly Nietzschean skipper.