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Nothing Gets Sold Until the Story Gets Told
- Corporate Storytelling for Career Success and Value-Driven Marketing
- De: Steve Multer
- Narrado por: Steve Multer
- Duración: 8 h y 30 m
- Versión completa
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No one likes to be sold to, but everyone loves a great story. That’s why average brands pitch, but smart brands communicate. Get ready to rise above the average.
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A must read if you plan on speaking at an event
- De Solarplex en 09-27-23
- Nothing Gets Sold Until the Story Gets Told
- Corporate Storytelling for Career Success and Value-Driven Marketing
- De: Steve Multer
- Narrado por: Steve Multer
A must read if you plan on speaking at an event
Revisado: 09-27-23
Do not hesitate to pick this book up prior to delivering your next presentation. Steve managed to include so many overlooked details that many times are passed on in the pursuit of delivering the most information in the time allotted.
in addition to including some personal stories as to why and how information should be delivered to an audience, he was also thoughtfully included things like preferable font on presentation slides, how to avoid distracting words or phrases that should never be used, ways to rephrase the title of your presentation to attract a wider audience and those who need to hear your information. Although I was listening to this book on a flight coming back from a convention (and regretting not listening to it on the way TO the conference) I took out my phone and started typing in notes to myself specifically what he recommended for my next talk.
If you want a mini power coaching session before your next talk, this audiobook will help get you in the right space for it. Be prepared to take notes while you listen. The book is well organized and gets right to the point with actual exercises to help prepare you for your next speaking engagement.
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