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In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

You can go after the job you want...and get it! You can take the job you have...and improve it! You can take any situation you're in...and make it work for you!

Learning a new language can seem difficult, if not impossible, at the very beginning. If you’re an adult, then it probably seems even scarier. Or you may have had a bad experience trying to learn a second language in school. It’s easier than you think. You’re not going to pull out your hair while learning French. It won’t be long until you amaze your friends and family by speaking French to them. It seems that learning a foreign language is difficult because there are so many words to learn. In fact, this is not the truth at all.

A unique and inspiring exploration of human creativity from one of the UK's best-known scientists. Everything is made of something.... From the everyday objects in our homes to the most extraordinary new materials that will shape our future, Stuff Matters reveals the inner workings of the man-made world and the miracles of craft, design, engineering and ingenuity that surround us every day. From the teacup to the jet engine, the silicon chip to the paper clip, from the ancient technologies of fabrics and ceramic to today's self-healing metals and bionic implants, this is a book to inspire amazement and delight at mankind's creativity.