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How to Launch a Brand
- Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming and Brand Identity
- De: Fabian Geyrhalter
- Narrado por: Chris Brinkley
- Duración: 2 h y 29 m
- Versión completa
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General4.5 out of 5 stars 129
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Narración:4 out of 5 stars 103
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Historia4 out of 5 stars 103
Most entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand. A logical progression, I would agree. After all, how can you possibly launch as a brand if you don't have any customers or marketing outreach and - obviously, since you just launched a new offering - you have no legacy or advocates? The simple answer is by design. Design relates to the systematic process you have to adhere to, which is likely the primary reason you have sought to listen to this book.
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4 out of 5 stars
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Dated But Still Useful
- De S. Wells en 11-17-20
- How to Launch a Brand
- Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming and Brand Identity
- De: Fabian Geyrhalter
- Narrado por: Chris Brinkley
Great Content, Fast Talker
Revisado: 07-20-20
Audio speaks very fast making it tough to digest for educational purposes. the content of the book can make a or break businesses
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