VikingParadigm LLC

Men have been conditioned to be the quintessential "nice guy". They're trained to be overly humble, kind to a fault, and that just "being themselves" is enough to attract and keep the woman of their dreams. Men are told to believe that conventional masculinity is toxic and to put women ahead of their own interests, passions, and purpose. This book exposes the comforting lies you've been told throughout your life for what they really are, enabling you to become a truly authentic alpha who chases excellence and leads a successful passion-filled life.

In his inimitably entertaining and wonderfully witty style, he takes apart famous phrases and shows how you too can write like Shakespeare or quip like Oscar Wilde. Whether you’re aiming to achieve literary immortality or just hoping to deliver the perfect one-liner, The Elements of Eloquence proves that you don’t need to have anything important to say - you simply need to say it well.

There is nothing more essential to our health and well-being than breathing. Yet, as a species, humans have lost the ability to breathe correctly, with grave consequences. Journalist James Nestor travels the world to figure out what went wrong and how to fix it. The answers aren’t found in pulmonology labs, as we might expect, but in the muddy digs of ancient burial sites, secret Soviet facilities, New Jersey choir schools, and the smoggy streets of São Paulo. Nestor tracks down men and women exploring the hidden science behind ancient breathing practices.

Referring to Lewis Carroll's Red Queen from Through the Looking-Glass, a character who has to keep running to stay in the same place, Matt Ridley demonstrates why sex is humanity's best strategy for outwitting its constantly mutating internal predators.

Men's masculine behaviors and traits have been suppressed by popular culture combined with “egalitarian blank slate” ideals that have been integrated within institutional systems and supported by national and local governments for the last 50-70 years. Where are the benefits this egalitarian utopia promised? Why has it become so popular to shame, guilt, and insult masculinity and masculine behaviors? After 50 to 70 years of this, what are the results?

The Ape That Understood the Universe is the story of the strangest animal in the world: the human animal. It opens with a question: How would an alien scientist view our species? What would it make of our sex differences, our sexual behavior, our child-rearing patterns, our moral codes, our religions, our languages, and science? The book tackles these issues by drawing on ideas from two major schools of thought: evolutionary psychology and cultural evolutionary theory.