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Difference
- The One-Page Method for Reimagining Your Business and Reinventing Your Marketing
- De: Bernadette Jiwa
- Narrado por: Bernadette Jiwa
- Duración: 2 h y 19 m
- Versión completa
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General4.5 out of 5 stars 127
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Narración:4.5 out of 5 stars 109
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Historia4.5 out of 5 stars 109
Marketing is not a department - it's the story of how you create difference for your customers. We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage - by being different or better, more visible, or just plain louder.
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5 out of 5 stars
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Short and Unpretentious
- De Kabolobari en 04-05-15
- Difference
- The One-Page Method for Reimagining Your Business and Reinventing Your Marketing
- De: Bernadette Jiwa
- Narrado por: Bernadette Jiwa
Waste of time
Revisado: 07-13-24
The book is a collection of brief examples of products successfully developed and marketed. Unfortunately the only “difference” she describes is that they had a vision of developing a niche, but gives no example of how to do “work that matters” and how to “change how people feel.” Her monotone with a British accident only makes it harder to listen.
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