Brian Wolfe

No matter your goals, Atomic Habits offers a proven framework for improving - every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change.

Human optimization thought leader Aubrey Marcus's personal and professional mission rests on a single question: How can we get the most out of our body and mind on a daily basis? Marcus answers that question in Own the Day, Own Your Life, an empowering audio handbook that guides listeners to optimize every moment of the day, from waking in the morning, through work and play, until bedtime each night. With small, actionable changes implemented throughout the course of one day, we can feel better, perform more efficiently, and live happier.

What sets you apart isn't your product but the experience surrounding your product. People don't go to Starbucks just for the coffee; they go for the experience. Nick Webb, author of What Customers Crave, joins us to talk about how to cultivate the perfect customer experience, even if you're selling widgets, not lattes.

The Effortless Experience: Conquering the New Battleground for Customer Loyalty (2013) examines how businesses can retain old customers and gain new ones by decreasing the amount of effort consumers must expend to resolve problems. Authors Matthew Dixon, Nick Toman, and Rick DeLisi use data collected from thousands of customers to determine which practices drive customers away and which strategies cement their trust. (Disclaimer: This is NOT the original book. If you’re looking for the original book, it is available from Amazon and Audible.)

Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th-century technology to communicate with 21st-century customers.