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All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 4 h y 17 m
- Versión completa
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General4.5 out of 5 stars 2,103
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Narración:4.5 out of 5 stars 1,372
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Historia4.5 out of 5 stars 1,368
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
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1 out of 5 stars
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Grossed me out
- De Brian en 01-17-10
- All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- De: Seth Godin
- Narrado por: Seth Godin
Seth is an Icon
Revisado: 01-15-13
Where does All Marketers Are Liars rank among all the audiobooks you’ve listened to so far?
One of the best
What was one of the most memorable moments of All Marketers Are Liars?
Seth really breaks down the concept of why people buy.
If you were to make a film of this book, what would be the tag line be?
telling stories for avid buyers
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