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Blue Ocean Shift
- Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
- De: Renee Mauborgne, W. Chan Kim
- Narrado por: Christian Steiner
- Duración: 9 h y 48 m
- Versión completa
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General4 out of 5 stars 480
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Narración:4.5 out of 5 stars 417
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Historia4 out of 5 stars 416
Blue Ocean Shift is the essential follow-up to Blue Ocean Strategy, the classic 3.6 million copy global best seller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step by step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space.
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4 out of 5 stars
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Reference PDF is in your Library
- De bshiratori en 06-15-18
- Blue Ocean Shift
- Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
- De: Renee Mauborgne, W. Chan Kim
- Narrado por: Christian Steiner
Time well invested!
Revisado: 02-26-18
Great perspectives and strategies from the authors on how to change mindset shift into a Blue Ocean perspective. Case studies were very relevant and timely.
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