Lee Devlin
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Guerrilla Marketing for the Home-Based Business
- De: Jay Levinson, Seth Godin
- Narrado por: Barrett Whitener
- Duración: 5 h y 42 m
- Versión completa
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General
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Narración:
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Historia
Home-based businesses are not just small versions of big marketing conglomerates. They are faced with totally different issues, problems, and opportunities requiring specific skills and tactics. Find out the secrets of successful home-based entrepreneurs, discover powerful guerrilla marketing techniques, and learn how to exploit 11 proven methods.
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Very much out of date
- De Lee Devlin en 08-28-09
Very much out of date
Revisado: 08-28-09
I think this book, although it contains some good ideas, is in need of a makeover. I was fooled into believing it was a recent book since it was released to Audible in 2006. However, the references to obsolete jargon like desktop publishing, typesetting, and fax machines as if they were still somehow relevant kept jarring me.
I bought it because of Seth Godin's name was on it, but I found later it was first published in 1995. It made me realize how much has changed in the meantime.
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